As a rental property owner in Oregon City, you understand that marketing is crucial for finding ideal renters. If you haven’t incorporated virtual tours yet, you’re missing out! Letting potential tenants take virtual tours of your rental properties is an excellent way to show them what they’re getting before they visit.
We’ll cover the benefits of virtual tours for rental property marketing and explain why they are essential for every property owner.
Virtual Tour Basics
A virtual tour is a computer-generated walk-through of a rental property. Unlike photos, which show the property from the photographer’s angle, virtual tours provide a detailed look at each room.
Research has shown that renters are seeking virtual tours of rental properties. Results from Zumper indicate that over 70% of renters would be comfortable renting an apartment without a physical visit if they could view it through a 3D virtual tour.
Types of Virtual Tours
Virtual tours are an engaging method for potential tenants to see your rental properties. They help potential renters assess the space and see if it meets their needs without a physical visit.
There are three primary types of virtual tours: 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour is made up of a single panoramic image compiled from multiple photographs. These tours enable potential tenants to see an entire room in one image and navigate by clicking and dragging. Creating 360 virtual tours is easy and relatively affordable, making them a good choice for property managers new to virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They enable potential tenants to virtually tour the property as if they were on-site. These tours are generated by taking many photos of a rental property and assembling them with special software. Although this might seem complicated, there are many user-friendly tools and services to assist you. Due to the significant time and effort required, high-end rental properties generally use three-dimensional virtual tours.
- Virtual Reality Tour. The virtual reality (VR) tour is the newest and most immersive type of virtual tour. These tours allow potential tenants to use a VR headset and explore the property as if they were walking through it. Although VR tours are still uncommon, they are becoming increasingly popular as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours provide significant relief from the usual hassle of property tours. Prospective tenants can explore your rental properties from their homes or while at work. This is especially helpful for out-of-state or international renters who have difficulty arranging physical tours.
- 24/Hour Availability. Potential tenants have access to virtual tours 24 hours a day, seven days a week. This enables them to tour your rental properties at their convenience, bypassing the need to coordinate with your availability. This tool is powerful, providing them with flexible viewing options.
- Increased Engagement. Virtual tours have proven to enhance engagement. Potential residents stay longer on websites that feature virtual tours than on those that do not.
- Improved SEO. Besides boosting engagement, virtual tours can enhance your rental property’s SEO. Google prioritizes fresh content, and including a virtual tour in your property listing is a great way to add new content and enhance your search ranking.
How to Optimize Your Virtual Tours.
- Quality Matters. Employ high-quality images and videos, and avoid low-resolution or blurry photos. To help potential tenants grasp the details of your rental properties, use quality virtual tour content.
- Include a Call to Action. Place a call to action (CTA) at the end of your virtual tour. A CTA is a prompt or button that encourages potential tenants to move forward, such as scheduling a showing or getting in touch for more details. Adding a CTA makes it more likely that potential tenants will choose to rent from you.
Virtual tours let potential tenants explore your rental properties without having to visit them physically. Real Property Management Solutions can assist in advertising your Oregon City properties and increasing your chances of finding excellent, reliable tenants. Contact us online or call 503-224-3002 today!
Originally Published on July 22, 2022
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